Our work is disciplined yet creative. Systematic and smart. From crafting key messages to penning press releases, we choose words that inform and influence, sell and sway. We put these words to work through the full range of public relations tactics. Each program is custom-created to meet specific needs. There is no “off the shelf” at Forge.     • To optimize a company’s position in the marketplace, Corporate Communications capitalizes on capabilities, personalities, and achievements to enhance its public image.     • By matching the story with the outlet and customizing a pitch that sells, Media Relations activities are results driven and measurable.     • Using Marketing Communications techniques like collateral, case histories, by-lined features, interactive and trade show support, browsers are transformed into buyers.     • Great Advertising can position an organization or build a brand. It can be simple – Got Milk? It can be memorable – Just Do It. But it’s not just about pretty pictures or captivating words. It must be strategic, compelling and unforgettable.     • The Internet has profoundly changed communications. A company without a Web Site doesn’t exist. We create sites that are user-friendly, that support your brand and keep people coming back.     • Create a buzz about your brand. That’s what Social Media can do. Listen to your customers, attract new ones. Craft a conversation, sing a song.     • Through Community Relations, the grass roots are educated, the grass tops are persuaded, and public opinion is shaped.     • Effective Crisis and Issues Management is driven by comprehensive pre-planning, strategy development and tactical implementation as well as ongoing analysis and evaluation.     • Winning in the court of public opinion as well as the courtroom requires multi-faceted Litigation Support.     • Event Planning and Management harnesses the power of environment and atmosphere to communicate a client’s messages.     • Influencing a target audience to embrace a cause – and then invest its dollars – requires thoughtful, creative and arresting Fundraising Support.
......		Pittsburgh, PA 15221 | 412-251-0280............New York, NY 10128 | 917-370-0081...................