An Event That’s Out of This World

A real estate developer was saddled with an 118,000
square-foot building in an overbuilt market. And it was
empty. Brokers had been open-housed to death and could
have papered their walls with the brochures they’d received.

Their challenge to us: lure a single tenant from the caverns
of Manhattan to the meadows of New Jersey. We attracted
more than 300 people to a presentation by Astronaut James Lovell on the leasing of outer space. The invitation was aready-for-framing poster, that also included a promise of a glimpse of Halley’s Comet – okay, so that didn’t materialize, but we never said we were infallible.

Among the crowd who attended was the one prospect who
signed a lease for the entire building.